After a round of research on various CPG social marketing campaigns (Nike, Starbucks, Ben & Jerry's, and some P&G campaigns), I have decided to go with a small Boulder based company, GoLite. GoLite produces sustainable clothing and its products appear to be at the forefront of the sustainable clothing category. Its major competitors include Patagonia. However, GoLite does little (or no) marketing. I see this as an opportunity for the company to spread its message and also to increase sales.
GoLite has a good amount of information and on its web-site outlining its sustainability initiatives, so I'm hopeful this will be enough information to work with.
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