Target Audience Definition:
Mona lives in Boulder, Colorado and spends her weekdays working as a geologist. Mona enjoys being outside, and appreciates that she can mix her love of the outdoors with her work. Mona spends a lot of her free time outdoors, she loves to hike, camp and connect with nature. Her salary is not extravagant, but it still allows Mona to make a few splurges. Mona lives simply and prefers to spend her money on having a few high-quality items, rather than many low quality items. Mona shops at Trader Joe’s and Whole Foods, and tries to eat organic when she can. Sustainability is important to Mona, she recycles and tries to do what’s best for the earth. Mona typically buys Patagonia because she knows the garments are good quality, and made with sustainable practices. However, Mona wishes that she had more information about the level of sustainable practices for each garment she has.
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